In early September 2025, the Ondo Finance crypto project started trending. Investors are discussing whether to buy its coin.
To figure out whether it makes sense to invest in Ondo Finance today, the Quickex editorial team analyzed the reasons for the hype. Here’s what’s going on with the project and how attractive its cryptocurrency really is.
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Introducing — Ondo Global Markets
In early September, Ondo Finance found itself at the center of the crypto market’s attention. The reason was the launch of more than 100 tokenized U.S. stocks and ETFs on Ethereum on the Ondo Global Markets platform. The developers plan to increase the number of instruments to 1,000 by the end of the year and add support for BNB Chain and Solana.
Tokenized stocks simplify access to securities. Investors in jurisdictions that previously couldn’t work with this type of asset, as well as market participants without regulator-approved qualifications, can invest in the stocks they’re interested in. The tokenized format simplifies not only access but also ownership verification and makes investing safer.
The Ondo Global Markets platform has opened access to tokenized securities for investors from Asia, Europe, Africa, and Latin America. The assets are backed by real securities held with registered U.S. brokers.
A key differentiator from competitors is the freedom to transfer assets. Tokenized stocks and ETFs can be moved between wallets, exchanges, and protocols. This feature increases asset liquidity and makes them more convenient to use in DeFi.
Risks And Limitations
The platform is unavailable to users from the U.S. and the U.K. So it’s too early to speak of broad geographic coverage for Ondo Global Markets. That said, the Trump administration’s crypto-friendly stance may eventually open the platform to the American market.
It’s also worth remembering that competition is intensifying. Kraken, Robinhood, and Coinbase offer products similar to Ondo Global Markets. Some of them have already come under the regulators’ radar due to their interest in tokenizing stocks.
All Eyes On RWA
The rising interest in Ondo is unfolding alongside rapid growth in the tokenized assets (RWA) sector. According to RWA.xyz, the market has grown 413% since the start of 2023 and reached $26.7 billion.
Tokenized-assets market size. Source: RWA.xyz
The segment has attracted Wall Street heavyweights such as BlackRock, Franklin Templeton, and WisdomTree. Their interest in RWA underscores the strategic importance of the category.
New laws in the U.S. are also supporting the trend. They provide a legal basis for institutional participation and strengthen projects’ positions.
Notably, Ethereum has become the primary platform for RWA solutions. It hosts more than half of all tokenized assets and stablecoins. As a result, RWA’s growth could give ETH fresh momentum.
Should You Invest In Ondo
Ondo has trended thanks to its bet on the tokenized-assets market and the timely launch of its platform amid the easing of regulatory requirements for digital assets.
Unfortunately, the project’s native token price did not react to the successful launch of Ondo Global Markets. At the same time, heightened interest from large investors in RWA could underpin steady growth in the cryptocurrency’s price.
ONDO chart. Source: TradingView
Summary
Ondo Finance has captured attention thanks to the launch of Ondo Global Markets and the broader trend toward tokenizing real-world assets. The project offers investors convenient access to stocks and ETFs in a digital format, boosting interest in the RWA sector. However, geographic restrictions and growing competition from major players could slow expansion.
For retail investors, Ondo looks promising as part of a long-term strategy in the tokenized-assets market. Still, any investment decision should account for risks: the project’s coin has yet to show notable growth, and Ondo’s success depends directly on the development of the entire RWA segment.
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